The reason you aren’t losing weight isn’t because you can’t, it’s because you won’t. The science behind weight loss is straight forward and it is well known to anyone who knows how to operate google. You must create a caloric deficit to lose weight. So what’s stopping us? We are. We find it easier to keep doing what we are doing, vainly hoping for an easier way to lose weight, a magic pill, a new exercise routine, anything. We do this because we know that dieting is hard, and even harder to do consistently. This article will cover recent research on weight loss, it’s implications for functional fitness and strength athletes, and methods to increase adherence to a simple weight loss plan.